Multimedia creator
As the Digital Media Manager of the Wilkes-Barre/Scranton Penguins, I have:
- grown the Penguins' total audience by 16.5% over 4 seasons
- maintained a roughly 4% engagement rate across platforms, with 891.5K engagements on Meta platforms in the 2025-26 season
- generated 41.4 million views on Meta platforms in the 2025-26 season.
Although my title says Digital Media Manager, and that is my main focus, I've spent the past 4 seasons building the Penguins' photo and video capabilities and elevating the quality of content the team shares, whether that be on social, in arena, or in print. On top of that, I've spearheaded initiatives like our Women in Sports panel, our player community involvement program, and our Kids Takeover game night--and captured every second along the way.
For more examples of my work, please visit any of the wbspenguins social pages (@wbspenguins).
About Allie
Allie Debe graduated from Boston University with a B.A. in Economics and minor in Business Administration. Despite the math-focused degree, Debe's true passions always lied in storytelling—from written expression to exploring visual mediums.
Throughout high school, Debe focused her efforts on developing her creative writing and graphic design skills as a member of her high school's award-winning literary magazine Roars and Whispers. However, in college, her focus shifted to sports media, joining the softball and hockey beat for a student-run sports outlet her freshman year and becoming the communications intern for Boston University's Men's Hockey team her sophomore year. The communications position lasted the rest of her collegiate career, during which she picked up a camera for the first time and began her love affair with photography.
Postgrad, Debe became the Digital Media Manager for the Wilkes-Barre/Scranton Penguins, where she currently works. As the staff member with the greatest comfortability with a camera, Debe takes charge of all photo and video needs for the Penguins and commands the organization's voice on social media.
Outside of work, you can usually find her at a local coffeehouse or brewery, hiking, or reading a book on her front porch. Every once in a while, you might see her trying to re-learn how to crochet or draw.
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